EDGAR 
MIRELES 

Creative Copywriter








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After several months in quarantine, our collective minds came to an eerie realization: There’d be no Halloween in 2020! 
But Jack in the Box was determined to re-animate our spirits with much-needed spooks and treats.



We transformed one of our location's drive-thru into an audiovisual experience! Using projection mapping, our menu was brought to life and synced the visuals to driver's FM radios, which played original creepy stories narrated by none other than Jack himself! 


Here's the full animated projection mapping and creepy stories I wrote:



Agency: Cashmere
ECD: Ryan Ford | CD: Ty Williams
ACD/Art: Michelle Lawrence