EDGAR 
MIRELES 

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©2024 La Voz, LLC


With every New Year's Eve countdown comes the collective resolution to get back in shape, and we commit to a gym membership— for a few weeks. LA Fitness wants to inspire you to keep that motivation all year round and reach your "happy new me."





“One more” is never just one more, but you can always count on getting more of it for less.
We repurposed footage from our previous spot and re-imagined a whole new approach for our sister gym Esporta Fitness.




Agency: The Woo
ECD: Chelsea Kauth | CD: Michael Blaney
ACD/Art: Matt Goldberg